Naked Essentials™ Kibble

Lamb + Bison

Dogs know pants are overrated, and that's why they love our Naked Essentials kibble. Grains? Fillers? Artificial anything? No way. More like real meat as the first ingredient and our Happy Tummeez Prebiotics + Probiotics to keep your dog feeling just right. Bonus? It's on shelves in grocery stores for your convenience, so you can stock up on human snacks and invite us over for a game of Bark-o Polo.

Available Sizes

4 lb

11 lb

23 lb

Product Benefits

No Fillers or By-Product Meals
For all stages of life
Real meat first ingredient
Grain Free, free of corn, wheat, soy + rice
No Artificial Preservatives, Flavors, or Colors
Made in the USA


lamb, chicken meal, turkey meal, lentils, chickpeas, chicken fat (preserved with mixed tocopherols), dried sweet potato, dried beet pulp, pea protein, pea starch, bison, natural flavors, whole ground flaxseed, potassium chloride, salt, fish oil, dried chicory root, choline chloride, dried carrots, dried celery, calcium carbonate, dried Lactobacillus acidophilus fermentation product, dried Lactobacillus casei fermentation product, dried Bifidobacterium thermophilum fermentation product, dried Enterococcus faecium fermentation product, Vitamin E supplement, dried beets, dried parsley, zinc sulfate, dried lettuce, iron amino acid chelate, dried watercress, ferrous sulfate, zinc amino acid chelate, niacin supplement, dried spinach, manganese amino acid chelate, copper sulfate, thiamine mononitrate, d-calcium pantothenate, Vitamin A supplement, manganous oxide, sodium selenite, pyridoxine hydrochloride, copper amino acid chelate, riboflavin supplement, Vitamin D3 supplement, biotin, calcium iodate, Vitamin B12 supplement, folic acid.

Guaranteed Analysis

crude protein, Min 30.0%
crude fat, Min 15.0%
crude fiber, Max 4.5%
moisture, Max 12.0%
vitamin E, Min 100 Iu/Kg
omega 6 fatty acids, Min* 2.5%
omega 3 fatty acids, Min* 0.65%

CALORIE CONTENT (CALCULATED) 3,470 Kcal/Kg; 360 Kcal/Cup

Daily Feeding Guide

Up to 5 lbs

3/4 Cup

6-10 lbs

3/4 to 1 1/4 Cup

11-20 lbs

1 1/4 to 2 Cups

21-30 lbs

2 to 2 1/2 Cups

31-40 lbs

2 1/2 to 3 1/4 cups

41-60 lbs

3 1/4 to 4 1/2 Cups

61-80 lbs

4 1/2 to 5 1/2 Cups

81-100 lbs

5 1/2 to 6 1/2 Cups

Puppies and pregnant or nursing mothers should eat a little more.

Senior dogs and overweight dogs should eat a little less.

Keep fresh water available at all times.

Switching your dog's food is easy.

It's important to introduce the new food into your pet's diet gradually. To ensure a happy tummy, we recommend transitioning your pet to “I and love and you” using this easy 10 day schedule.

Current Food"I and love and you"
Day 1–3
"I and love and you"
Day 4–6
"I and love and you"
Day 7–8
"I and love and you"
Day 9–10
"I and love and you"


Lauren K.


Rhodesian Ridgeback Mix

"my dog loved this food! there has been a HUGE difference in the way she has acted & her coat looks so shiny and beautiful now!!!! love, a now loyal customer"

Lesa K.


Rescued mutt

Hazel and I went to visit family in Nashville for the holidays. Hazel ran out of her Nutro, so I bought some "I and love and you" at Kroger. She LOVES it! She'll even eat the dry without having to mix in canned!

PS We rescued Hazel just 6 weeks ago, and we couldn't ask for a better dog. She is such a doll and so darn smart! She actually sits up while I'm getting her bowl ready.

John W.


Austrailian Shepherd

Love your products! Big Avett Bros. fan! My Dog (Dub) eats lamb + bison. Here he is doing what he loves best, catching a frisbee. We went to a "Pet-palooza" last year, and after watching the display, he joined in on the fun afterwards. Thanks for all you do!

Carolyn G.


Border Mix

Fantastic food. My picky, picky border mix, Lilly, eats this food!

Kelly R.


Bernese Mountain Dog

I just wanted to say I am so happy I stumbled across your dog food! I have a Bernese Mountain Dog with some chronic digestive issues and he was eating another brand of food that abruptly changed their formula. We have been in containment mode for over a year to find a suitable kibble that would work. I showed your formula to the holistic vet and she suggested we try to integrate your food. Although my dog is currently eating 50% your food and 50% of a homemade diet I am hopeful that he will be 100% on your kibble in a month! Please don't change a thing! You guys rock!