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Lov­ing­ly Simple

Whitefish + Sweet Potato


Here’s the thing. Your dog may be sensitive, and it isn’t just because he’s been writing haikus or listening to Drake on repeat. We’ve created our Lovingly Simple Limited Ingredient line for pets with sensitivities. It’s got a short list of ingredients, plus it’s allergy-friendly (soy-free, chicken-free, corn-free, rice-free) so your furry friend can enjoy meal time without any unsettling side effects. Your pup will love it. We predict many sonnets devoted to us in his future.

Ily Ingredient Icons Fish 02
Ily Ingredient Icons Peas 02
Garbanzo Beans
Omega 3 & 6
Grain Free
No Fillers
  • Ingredients
    Whitefish, menhaden fish meal, ground peas, chickpeas, sunflower oil (preserved with mixed tocopherols), pea starch, pea protein, sweet potatoes, natural flavor, salt, zinc sulfate, ferrous sulfate, calcium carbonate, copper sulfate, manganese sulfate, sodium selenite, calcium iodate, Vitamin A supplement, Vitamin D3 supplement, Vitamin E supplement, niacin supplement, d-calcium pantothenate, riboflavin supplement, thiamine mononitrate, pyridoxine hydrochloride, folic acid, Vitamin B12 supplement, mixed tocopherols (as preservative), rosemary extract, choline chloride, dried chicory root, zinc proteinate, iron proteinate, copper proteinate, manganese proteinate, dried Lactobacillus aciphophilus fermentation product, dried Lactobacillus plantarum fermentation product, dried Lactobacillus reuteri fermentation product, dried Bifidobacterium animalis fermentation product, dried Enterococcus faecium fermentation product.
  • Guaranteed Analysis

    Crude Protein (min) 30.0%

    Crude Fat (min) 15.0%

    Crude Fiber (max) 4.0%

    Moisture (max) 12.0%

    Zinc (min) 225 mg/kg

    Vitamin A (min) 5, 000 IU/kg

    Vitamin E (min) 70 IU/kg

    Omega 6 Fatty Acids* (min) 2.5%

    Omega 3 FattyAcids* (min) 0.5%

    Total Microorganisms (Lactobacillus aciphophilus, Lactobacillus plantarum, Lactobacillus reuteri, Bifidobacterium animalis, Enterococcus faecium) *not less than 1,000,000 CFU/lb. *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.

    Contains sources of live (viable) naturally occurring microorganisms.

    CALORIE CONTENT (CALCULATED): ME = 3570 kcal/kg; 365 kcal/cup

    LOVINGLY SIMPLE(TM) WITH WHITEFISH + SWEET POTATO for dogs is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages, including growth of large size dogs (70 lbs. or more as an adult).

  • Benefits
    High Protein
    No Tummy Rumbles
    Made in the usa NEW
  • Feeding Instructions

    Up to 5 lbs: 3/4 Cups

    6-10 lbs: 3/4 to 1 1/4 Cups

    11-20 lbs: 1 1/4 to 2 Cups

    21-30 lbs: 2 to 2 1/2 Cups

    31-40 lbs: 2 1/2 to 3 1/4 Cups

    41-60 lbs: 3 1/4 to 4 1/2 Cups

    61-80 lbs: 4 1/2 to 5 1/2 Cups

    81-100 lbs: 5 1/2 to 6 1/2 Cups

    Puppies and pregnant or nursing mothers should eat a little more.

    Senior dogs and overweight dogs should eat a little less.

    Keep fresh water available at all times.