It's Always Love First

We create only the highest quality products because we love keeping your pets healthy. Our products are formulated to include the optimal combination of complete, whole-food nutrition, freshness, and premium ingredients that you and your pets will love.


Big News. Big. Huge.

Dog Food Advisor gave our Naked Essentials Dog Food FIVE STARS.

A five star rating is about as elusive as a Bigfoot sighting,
so you better believe we called our moms so they can brag about us on Facebook.

All our kibbles now boast five stars -- and you can pick up a bag online or in-store so your own furry friend can see why we deserve a big shiny trophy. Or at the very least, a bedazzled baseball hat.


Grain Free

Sorry, grains, you’re not invited to this party. Grain-free food is great because 1) it most closely mimics a dog's ancestral diet and 2) it's more allergy-friendly. We left out corn, wheat, rice, soy, and fillers like rice and white potatoes and instead added nutrient-rich, easier-to-digest carbs like lentils, garbanzo beans and sweet potatoes. Fido’s gonna love it.

High Protein

5 out of 5 dogs and cats prefer real meat, which is why real meat is the first ingredient in our food. But knowing what to put in as important as knowing what to leave out — so never use any meat by-product meals. Ever! NUDE FOOD dog food is 35% protein and NAKED ESSENTIALS is 30%, giving dogs the energy and endurance they need to for their Tuesday afternoon Zumba class. Get it, Mildred!


Tummy aches are a total bummer, so both our kibbles are packed with HAPPY TUMMEEZ™ prebiotics and probiotics. They’re known to help digestion issues such as bad breath, rumbling tummies, loose stools, or gas. We’ll trade in some tummy troubles for tummy rubs, pls. Extra Rumbly Tummy? Try our NUDE FOOD which contains added digestive enzymes, too!


Hello, darlings, I am ready for my close-up! Omegas 3 + 6 from superfood ingredients like flaxseeds & fish oils can help enhance a soft coat and encourage healthy skin. Pretty neat, right? Suddenly, we’re just a little studio lighting and a couple of oscillating fans away from a fashion shoot.


Compare Naked Essentials™
dog food to leading brands
and get a coupon to make the switch!


10 days to a happier pet

Transitioning your dog to new food takes a bit of time. Follow our guide for how best to introduce
“I and Love and You” into your pet’s diet.