No grains, no. Bad grains. Truth is, dogs or cats don’t need ‘em. All of "I and Love and You" food and treats are grain-free because 1) it most closely mimics their ancestral diets and 2) it's more allergy-friendly. So we left out corn, wheat, rice, soy, and fillers like rice and white potatoes and instead added nutrient-rich, easier-to-digest carbs like lentils, garbanzo beans and sweet potatoes.
Made with Love
and natural, healthy, premium grain-free ingredients.
Skin and Coat
Hello, darlings, I am ready for my close-up! Omegas 3 + 6 from superfood ingredients like flaxseeds & fish oils can help enhance a soft coat and encourage healthy skin. Pretty neat, right? Suddenly, we’re just a little studio lighting and a couple of oscillating fans away from a fashion shoot.
HOLISTIC VET APPROVED
While fillers might be good for the bottom line, they're not so good for your pets bottom, and they're a lot more important to us. That's why we hand pick every ingredient and formulate all our products with top PhD pet nutritionists and then get each approved by Dr. Angie Krause, our holistic vet located right here in Boulder, Colorado.
Dr. Angie Krause, DVM, CVA, CCRT (that was a lot of acronyms), is a western trained veterinarian, whose goal is to improve the health and longevity of dogs and cats with holistic medicine. Her mission is to empower pet owners to become medical advocates for their pets. You can learn more about her here.
Meet the “I and love and you” family!
We’re a small employee-owned brand made by real (fun) pet people in Boulder, Colorado, where our pets work side-by-side with us everyday.