Pet Food By Pet Parents

We make this food because we love our pets, 

just as much as you do.

Click below to find the right

"I and love and you" food for your BFF.

Grain Free

No grains, no. Bad grains. Truth is, dogs or cats don’t need ‘em. All of "I and Love and You" food and treats are grain-free because 1) it most closely mimics their ancestral diets and 2) it's more allergy-friendly. So we left out corn, wheat, rice, soy, and fillers like rice and white potatoes and instead added nutrient-rich, easier-to-digest carbs like lentils, garbanzo beans and sweet potatoes.

Made with Love
and natural, healthy, premium grain-free ingredients.

Skin and Coat

Hello, darlings, I am ready for my close-up! Omegas 3 + 6 from superfood ingredients like flaxseeds & fish oils can help enhance a soft coat and encourage healthy skin. Pretty neat, right? Suddenly, we’re just a little studio lighting and a couple of oscillating fans away from a fashion shoot.

Tummy Support

Tummy aches are a total bummer, so all of our kibbles are packed with prebiotics and probiotics. They’re known to help digestion issues such as bad breath, rumbling tummies, loose stools, or gas. We’ll trade in some tummy troubles for tummy rubs, pls. Extra Rumbly Tummy? Try our NUDE FOOD which contains added digestive enzymes, too!

Nothing Weird

Every one of our products has been approved by our holistic veterinarian to include the optimal combination of complete, whole-food nutrition, freshness, and premium ingredients your pets will wag over. We create only the highest quality products because we LOVE keeping your pets healthy.


While fillers might be good for the bottom line, they're not so good for your pets bottom, and they're a lot more important to us. That's why we hand pick every ingredient and formulate all our products with top PhD pet nutritionists and then get each approved by Dr. Angie Krause, our holistic vet located right here in Boulder, Colorado. 

Dr. Angie Krause, DVM, CVA, CCRT (that was a lot of acronyms), is a western trained veterinarian, whose goal is to improve the health and longevity of dogs and cats with holistic medicine. Her mission is to empower pet owners to become medical advocates for their pets. You can learn more about her here.


We get that question so often that we decided to create a video about it. Click below to hear our story.

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