Dreamed up in Boulder, CO by pet parents who want better food for their best friends.
Proud parents who hang puppy kindergarten report cards on the fridge. It's not crazy... it's love.
Natural, healthy food without any of the weird stuff that your cat doesn’t need or want.
No grains, no. Bad grains. Truth is, dogs or cats don’t need ‘em. All of "I and Love and You" food and treats are grain-free because 1) it most closely mimics a their ancestral diets and 2) it's more allergy-friendly. So we left out corn, wheat, rice, soy, and fillers like rice and white potatoes and instead added nutrient-rich, easier-to-digest carbs like lentils, garbanzo beans and sweet potatoes.
Hello, darlings, I am ready for my close-up! Omegas 3 + 6 from superfood ingredients like flaxseeds & fish oils can help enhance a soft coat and encourage healthy skin. Pretty neat, right? Suddenly, we’re just a little studio lighting and a couple of oscillating fans away from a fashion shoot.
Tummy aches are a total bummer, so all of our kibbles are packed with HAPPY TUMMEEZ™ prebiotics and probiotics. They’re known to help digestion issues such as bad breath, rumbling tummies, loose stools, or gas. We’ll trade in some tummy troubles for tummy rubs, pls. Extra Rumbly Tummy? Try our NUDE FOOD which contains added digestive enzymes, too!
Every one of our products has been approved by our holistic veterinarian to include the optimal combination of complete, whole-food nutrition, freshness, and premium ingredients your pets will wag over. We create only the highest quality products because we LOVE keeping your pets healthy.
We’re a small employee-owned brand made by real (fun) pet people in Boulder, Colorado, where our pets work side-by-side with us everyday.
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