// Aug 28, 2018
How To Go Camping With Your Dog (with Loki's packing list)
With the cannine master of sleeping outdoors, Loki the Wolfdog (@loki). Read Post
Seriously awesome pet food. Fur real.
Dreamed up in Boulder, CO by pet parents who want better food for their best friends.
CONFESSIONS OF LOVE
Humans are confessing their love for their pets across social media using #FeedTheLove
Learn MoreCat approved. And that’s saying something.
Natural, healthy food without any of the weird stuff that your cat doesn’t need or want.
Shop Naked Essentials™
Cat approved. And that’s saying something.
Natural, healthy food without any of the weird stuff that your cat doesn’t need or want.
Seriously awesome pet food. Fur real.
Dreamed up in Boulder, CO by pet parents who want better food for their best friends.
Learn moreCONFESSIONS OF LOVE
Humans are confessing their love for their pets across social media using #FeedTheLove
Learn More
CONFESSIONS OF LOVE
Humans are confessing their love for their pets across social media using #FeedTheLove
Cat approved. And that’s saying something.
Natural, healthy food without any of the weird stuff that your cat doesn’t need or want.
Shop Naked Essentials™Seriously awesome pet food. Fur real.
Dreamed up in Boulder, CO by pet parents who want better food for their best friends.
Learn more
Featured Products
Grain Free
No grains, no. Bad grains. Truth is, dogs or cats don’t need ‘em. All of "I and Love and You" food and treats are grain-free because 1) it most closely mimics a their ancestral diets and 2) it's more allergy-friendly. So we left out corn, wheat, rice, soy, and fillers like rice and white potatoes and instead added nutrient-rich, easier-to-digest carbs like lentils, garbanzo beans and sweet potatoes.
Made with Love
and natural, healthy, premium grain-free ingredients.
Skin and Coat
Hello, darlings, I am ready for my close-up! Omegas 3 + 6 from superfood ingredients like flaxseeds & fish oils can help enhance a soft coat and encourage healthy skin. Pretty neat, right? Suddenly, we’re just a little studio lighting and a couple of oscillating fans away from a fashion shoot.
Tummy Support
Tummy aches are a total bummer, so all of our kibbles are packed with HAPPY TUMMEEZ™ prebiotics and probiotics. They’re known to help digestion issues such as bad breath, rumbling tummies, loose stools, or gas. We’ll trade in some tummy troubles for tummy rubs, pls. Extra Rumbly Tummy? Try our NUDE FOOD which contains added digestive enzymes, too!
Nothing Weird
Every one of our products has been approved by our holistic veterinarian to include the optimal combination of complete, whole-food nutrition, freshness, and premium ingredients your pets will wag over. We create only the highest quality products because we LOVE keeping your pets healthy.
Meet the “I and love and you” family!
We’re a small employee-owned brand made by real (fun) pet people in Boulder, Colorado, where our pets work side-by-side with us everyday.