We Love Pets
We Love the Planet
We love partying on a Saturday night.

It All Starts With A Name

We know our name is unconventional. But for us, our name symbolizes the incredible bond between a human and a pet. That love and allegiance is a two way street with purrs and wags in between. Pets give us undying devotion, and we give pets the best food, the best love, and the best goofy Halloween costumes.

We’re all about that bond, and we love being a part of it. With the help of holistic veterinarians, our grain free food and treats are formulated to include complete, whole-food nutrition that you and your pets will love. Wholesome? Oh yeah. Premium ingredients? You bet. We’re here for you and your furry friend forever and ever.




First ingredient.
Always.

No corn, wheat, rice, soy, or fillers (like white potatoes or lab-created zombies).

Wholesome
with no artificial anything.

Every one of our products has been formulated by our holistic veterinarian to include the optimal combination of complete, whole-food nutrition, freshness, and premium ingredients your pets will wag over. We create only the highest quality products because we LOVE keeping your pets healthy.

Learn More About Making The Switch

Walking
the talk
(or bark)

214,000 meals
donated to cats and dogs
at shelters and rescues
across the country!

LEARN MORE

If The Earth Had A Tail,It Would Be Wagging Right Now

“I and love and you” is a young company, but we’re starting off on the right foot. Paw. Foot? Foot-paw? Sure. The steps we’ve taken are just the start of our trip as we wind our way along the path of sustainability. And for us, green living and being kind to the planet isn’t a destination. It’s a journey. On a bike. With a basket. And a baguette in that basket.

Our corporate HQ in Boulder, CO is 100% wind powered

Employees use alternative transportation to get to work

We purchase carbon offsets for all of our travel

We barely shower. jk. We had to draw a line somewhere

We are founding members of the Pet Industry Sustainability Coalition, where we collaborate to accelerate sustainability in the pet industry by encouraging the implementation of best-practices, by providing tools and resources for advancement and by promoting continual and authentic improvement for the benefit of our environment, communities and businesses.

Attention Shoppers… Awesomeness in Aisle 5

Find ILY