The Story of us
The best love is the best food, and the best food should be available to ALL furry friends. Small and large, purebred and mixed, stray and rescue. We celebrate the incredible bond between human and pet. It’s why we’re called “I and love and you”. We get it. We are pet parents too—the type who match outfits with them, give them social media accounts, talk in their voices and bring their personalities to life, give up our beds to them, and stay home on Friday nights with them. Because love.
We started small, in a pet food store in Boulder, Colorado, creating raw food for pets before real, whole, healthy pet food was a thing. We quickly recognized that there were people like us everywhere, who wanted better food with real meat and real ingredients. Food our pets were meant to eat, and deserve to eat. So it became our passion to make truly high quality pet food accessible for all. We’re still independent and employee-owned, but our dream has grown into a mission: to help all pets live happier, healthier lives. Yeah, we’re obsessed; just living up to our name. It’s not crazy, it’s love. It’s “I and love and you"
Gus
Security Guard
Supervisor: Jeremy
Don't let Gus' bark fool you. He is a lover that takes his security job a little too seriously. Fortunately, security breaches are at an all time low here in Boulder, so workdays for Gus consists more of testing ILY product samples and accepting belly rubs. When you visit, be sure to bring a pocket full of treats and he will let you right in.
Rolling in the mud (with Gus)
Rolling in the mud (with Gus)
Gus
Security Guard
Supervisor: Jeremy
Don't let Gus' bark fool you. He is a lover that takes his security job a little too seriously. Fortunately, security breaches are at an all time low here in Boulder, so workdays for Gus consists more of testing ILY product samples and accepting belly rubs. When you visit, be sure to bring a pocket full of treats and he will let you right in.
Rolling in the mud (with Gus)
Rolling in the mud (with Gus)
Gus
Security Guard
Supervisor: Jeremy
Don't let Gus' bark fool you. He is a lover that takes his security job a little too seriously. Fortunately, security breaches are at an all time low here in Boulder, so workdays for Gus consists more of testing ILY product samples and accepting belly rubs. When you visit, be sure to bring a pocket full of treats and he will let you right in.
Penny
Arf Director
Supervisor: Stacey
When you are the Arf Director at a 5-star rated pet food brand, there is a lot (of kibble) on your plate. Her day to day demands for a walk are sometimes seen as passive aggressive as she stares into your soul, but this good girl deserves it. On the weekends, she is a fitness nut, constantly working to maintain her seriously fluffy abs.
The secret to seriously fluffy abs (with Penny)
The secret to seriously fluffy abs (with Penny)
Penny
Arf Director
Supervisor: Stacey
When you are the Arf Director at a 5-star rated pet food brand, there is a lot (of kibble) on your plate. Her day to day demands for a walk are sometimes seen as passive aggressive as she stares into your soul, but this good girl deserves it. On the weekends, she is a fitness nut, constantly working to maintain her seriously fluffy abs.
The secret to seriously fluffy abs (with Penny)
The secret to seriously fluffy abs (with Penny)
Penny
Arf Director
Supervisor: Stacey
When you are the Arf Director at a 5-star rated pet food brand, there is a lot (of kibble) on your plate. Her day to day demands for a walk are sometimes seen as passive aggressive as she stares into your soul, but this good girl deserves it. On the weekends, she is a fitness nut, constantly working to maintain her seriously fluffy abs.
Desdemona
Official Time Keeper
Supervisor: Joe
Desi's X-Men power is that she has a perfect internal clock and always knows what time it is. However, she really only uses her superpower between 4:45-5PM, when she starts to whine and alerts the office that IT'S TIME TO GO! She truly cares about office morale. After all, working late equates to going on fewer walks!
Hittin' The Clubs with Desi
Hittin' The Clubs with Desi
Desdemona
Official Time Keeper
Supervisor: Joe
Desi's X-Men power is that she has a perfect internal clock and always knows what time it is. However, she really only uses her superpower between 4:45-5PM, when she starts to whine and alerts the office that IT'S TIME TO GO! She truly cares about office morale. After all, working late equates to going on fewer walks!
Hittin' The Clubs with Desi
Hittin' The Clubs with Desi
Desdemona
Official Time Keeper
Supervisor: Joe
Desi's X-Men power is that she has a perfect internal clock and always knows what time it is. However, she really only uses her superpower between 4:45-5PM, when she starts to whine and alerts the office that IT'S TIME TO GO! She truly cares about office morale. After all, working late equates to going on fewer walks!
Henry
Custodian
Supervisor: Joe
Henry is the custodian at the "I and love and you" offices, or as he would put it, "Master of the Custodial Arts". The guy just never stops sweeping that tail back and forth. While you could say his consistency is top-notch, his coverage has been spotty. The cleanest areas of the office seem to be around the desks of employees with the most treats.
Henry's Hound Dog Blues
Henry's Hound Dog Blues
Henry
Custodian
Supervisor: Joe
Henry is the custodian at the "I and love and you" offices, or as he would put it, "Master of the Custodial Arts". The guy just never stops sweeping that tail back and forth. While you could say his consistency is top-notch, his coverage has been spotty. The cleanest areas of the office seem to be around the desks of employees with the most treats.
Henry's Hound Dog Blues
Henry's Hound Dog Blues
Henry
Custodian
Supervisor: Joe
Henry is the custodian at the "I and love and you" offices, or as he would put it, "Master of the Custodial Arts". The guy just never stops sweeping that tail back and forth. While you could say his consistency is top-notch, his coverage has been spotty. The cleanest areas of the office seem to be around the desks of employees with the most treats.
Max
Recycling Master
Supervisor: Lindsay
We are from eco-friendly Boulder, and no one is more proud of that than Max. He is known to humbly brag about the red worms in his compost pile, the kale salad he is making for the potluck, and the immaculate organization of his recycling bins. He is the Recycling Master, and is watching while your print that entire Powerpoint deck...
Max's Short List
Max's Short List
Max
Recycling Master
Supervisor: Lindsay
We are from eco-friendly Boulder, and no one is more proud of that than Max. He is known to humbly brag about the red worms in his compost pile, the kale salad he is making for the potluck, and the immaculate organization of his recycling bins. He is the Recycling Master, and is watching while your print that entire Powerpoint deck...
Max's Short List
Max's Short List
Max
Recycling Master
Supervisor: Lindsay
We are from eco-friendly Boulder, and no one is more proud of that than Max. He is known to humbly brag about the red worms in his compost pile, the kale salad he is making for the potluck, and the immaculate organization of his recycling bins. He is the Recycling Master, and is watching while your print that entire Powerpoint deck...
Kitza
Keyboard Warmer
Supervisor: Aubre
There's nothing worse than setting your fingers down on a cold keyboard on a frigid Colorado morning, which is why "I and love and you" employs a full-time keyboard warmer. Kitza makes his way around the office keeping every QWERTY warmed. He is also happy to hit Reply All and Vsd'kDoiasOdhi;oi SEND AN EMAIL TO THE WHOLE COMPANY.
Cuddlez with Kitza
Cuddlez with Kitza
Kitza
Keyboard Warmer
Supervisor: Aubre
There's nothing worse than setting your fingers down on a cold keyboard on a frigid Colorado morning, which is why "I and love and you" employs a full-time keyboard warmer. Kitza makes his way around the office keeping every QWERTY warmed. He is also happy to hit Reply All and Vsd'kDoiasOdhi;oi SEND AN EMAIL TO THE WHOLE COMPANY.
Cuddlez with Kitza
Cuddlez with Kitza
Kitza
Keyboard Warmer
Supervisor: Aubre
There's nothing worse than setting your fingers down on a cold keyboard on a frigid Colorado morning, which is why "I and love and you" employs a full-time keyboard warmer. Kitza makes his way around the office keeping every QWERTY warmed. He is also happy to hit Reply All and Vsd'kDoiasOdhi;oi SEND AN EMAIL TO THE WHOLE COMPANY.
Ruby
After-Hours Security
Supervisor: Aubre
The "I and love and you" office is a wild time, and most employees love that. Not our introverted Ruby though. She has found the perfect position within the company as After-Hours Security, making sure squirrels don't steal kibble. Between intrusions, you will find her in the blue glow of a computer screen watching re-runs of The Office.
Solitude with Attitude
Solitude with Attitude
Ruby
After-Hours Security
Supervisor: Aubre
The "I and love and you" office is a wild time, and most employees love that. Not our introverted Ruby though. She has found the perfect position within the company as After-Hours Security, making sure squirrels don't steal kibble. Between intrusions, you will find her in the blue glow of a computer screen watching re-runs of The Office.
Solitude with Attitude
Solitude with Attitude
Ruby
After-Hours Security
Supervisor: Aubre
The "I and love and you" office is a wild time, and most employees love that. Not our introverted Ruby though. She has found the perfect position within the company as After-Hours Security, making sure squirrels don't steal kibble. Between intrusions, you will find her in the blue glow of a computer screen watching re-runs of The Office.
Sandie
Retired (but never left)
Supervisor: Charlie
"My 9-5 is your vacation" is what you will often hear Sandie gloating. When your daily office life involves testing 5-star rated kibble and the latest treats, it's a tough gig to leave. We get it. No one wants to move on from their job at "I and love and you". That's why Sandie continues to show up daily even though she retired in 2014.
Sandie's Siesta Vibes
Sandie's Siesta Vibes
Sandie
Retired (but never left)
Supervisor: Charlie
"My 9-5 is your vacation" is what you will often hear Sandie gloating. When your daily office life involves testing 5-star rated kibble and the latest treats, it's a tough gig to leave. We get it. No one wants to move on from their job at "I and love and you". That's why Sandie continues to show up daily even though she retired in 2014.
Sandie's Siesta Vibes
Sandie's Siesta Vibes
Sandie
Retired (but never left)
Supervisor: Charlie
"My 9-5 is your vacation" is what you will often hear Sandie gloating. When your daily office life involves testing 5-star rated kibble and the latest treats, it's a tough gig to leave. We get it. No one wants to move on from their job at "I and love and you". That's why Sandie continues to show up daily even though she retired in 2014.
Rocky
Office Fun-bassadors
All business operations make a pass through the offices of the Funbassadors Rocky and Maggie. They make sure we are all having a good time, all the time. Is that a TPS Report you have in your hand there? That will certainly be rejected. If you are trying to get some actual work done around the “I and love and you” office, you had better cover it up with fake filenames like chasing squirrels or belly rubs.
Office Pets Shared Playlist
Office Pets Shared Playlist
Rocky
Office Fun-bassadors
All business operations make a pass through the offices of the Funbassadors Rocky and Maggie. They make sure we are all having a good time, all the time. Is that a TPS Report you have in your hand there? That will certainly be rejected. If you are trying to get some actual work done around the “I and love and you” office, you had better cover it up with fake filenames like chasing squirrels or belly rubs.
Office Pets Shared Playlist
Office Pets Shared Playlist
Rocky
Office Fun-bassadors
All business operations make a pass through the offices of the Funbassadors Rocky and Maggie. They make sure we are all having a good time, all the time. Is that a TPS Report you have in your hand there? That will certainly be rejected. If you are trying to get some actual work done around the “I and love and you” office, you had better cover it up with fake filenames like chasing squirrels or belly rubs.
Maggie
Office Fun-bassadors
All business operations make a pass through the offices of the Funbassadors Rocky and Maggie. They make sure we are all having a good time, all the time. Is that a TPS Report you have in your hand there? That will certainly be rejected. If you are trying to get some actual work done around the “I and love and you” office, you had better cover it up with fake filenames like chasing squirrels or belly rubs.
Office Pets Shared Playlist
Office Pets Shared Playlist
Maggie
Office Fun-bassadors
All business operations make a pass through the offices of the Funbassadors Rocky and Maggie. They make sure we are all having a good time, all the time. Is that a TPS Report you have in your hand there? That will certainly be rejected. If you are trying to get some actual work done around the “I and love and you” office, you had better cover it up with fake filenames like chasing squirrels or belly rubs.
Office Pets Shared Playlist
Office Pets Shared Playlist
Maggie
Office Fun-bassadors
All business operations make a pass through the offices of the Funbassadors Rocky and Maggie. They make sure we are all having a good time, all the time. Is that a TPS Report you have in your hand there? That will certainly be rejected. If you are trying to get some actual work done around the “I and love and you” office, you had better cover it up with fake filenames like chasing squirrels or belly rubs.
Poppy
401k(ibble) Coordinator
Just ask Poppy, planning for the future is important. Even though her career just began 2 dog years ago, she is already saving for and dreaming of her early retirement to the dog beaches of San Diego. Short term savings is also important, which is why she stashed a bully stick behind the copier and has a dead mouse hidden under her bed at home.
Office Pets Shared Playlist
Office Pets Shared Playlist
Poppy
401k(ibble) Coordinator
Just ask Poppy, planning for the future is important. Even though her career just began 2 dog years ago, she is already saving for and dreaming of her early retirement to the dog beaches of San Diego. Short term savings is also important, which is why she stashed a bully stick behind the copier and has a dead mouse hidden under her bed at home.
Office Pets Shared Playlist
Office Pets Shared Playlist
Poppy
401k(ibble) Coordinator
Just ask Poppy, planning for the future is important. Even though her career just began 2 dog years ago, she is already saving for and dreaming of her early retirement to the dog beaches of San Diego. Short term savings is also important, which is why she stashed a bully stick behind the copier and has a dead mouse hidden under her bed at home.
Swidgen
Health Benefits Coordinator
“I and love and you” is proud to offer subsidized pet health insurance for all pets of employees, and Swidgen makes it a cinch to make a claim. Beyond insurance, he is also taking initiatives to keep all employees happy by starting the organizing a bi-weekly purring session at 7AM and the very popular daily “Drop everything and pet your cat/dog” at 2PM.
Office Pets Shared Playlist
Office Pets Shared Playlist
Swidgen
Health Benefits Coordinator
“I and love and you” is proud to offer subsidized pet health insurance for all pets of employees, and Swidgen makes it a cinch to make a claim. Beyond insurance, he is also taking initiatives to keep all employees happy by starting the organizing a bi-weekly purring session at 7AM and the very popular daily “Drop everything and pet your cat/dog” at 2PM.
Office Pets Shared Playlist
Office Pets Shared Playlist
Swidgen
Health Benefits Coordinator
“I and love and you” is proud to offer subsidized pet health insurance for all pets of employees, and Swidgen makes it a cinch to make a claim. Beyond insurance, he is also taking initiatives to keep all employees happy by starting the organizing a bi-weekly purring session at 7AM and the very popular daily “Drop everything and pet your cat/dog” at 2PM.
Toddy
Accounts Purrceiveable
Toddy’s purr is the measure of our success here at “I and love and you”. The more checks we cash, the more she purrs. Just please be careful when presenting your PowerPoint when Toddy is in the room. Go the old-fashioned wooden pointer route instead of using a laser pointer. SHE WILL LOSE HER MIND (like the time when someone put catnip instead of tarragon in the office tuna salad).
Office Pets Shared Playlist
Office Pets Shared Playlist
Toddy
Accounts Purrceiveable
Toddy’s purr is the measure of our success here at “I and love and you”. The more checks we cash, the more she purrs. Just please be careful when presenting your PowerPoint when Toddy is in the room. Go the old-fashioned wooden pointer route instead of using a laser pointer. SHE WILL LOSE HER MIND (like the time when someone put catnip instead of tarragon in the office tuna salad).
Office Pets Shared Playlist
Office Pets Shared Playlist
Toddy
Accounts Purrceiveable
Toddy’s purr is the measure of our success here at “I and love and you”. The more checks we cash, the more she purrs. Just please be careful when presenting your PowerPoint when Toddy is in the room. Go the old-fashioned wooden pointer route instead of using a laser pointer. SHE WILL LOSE HER MIND (like the time when someone put catnip instead of tarragon in the office tuna salad).
2010
Employees of an independent pet food shop in Boulder, Colorado, created raw food to improve the lives of their own dogs, with visions of improving the lives of all dogs.
2011
Our creations in the small pet store catch on and their popularity grows large enough to spin off into its own brand.
2012
The vision of making real, healthy pet food available for all pets starts to come into focus when “I and love and you” launches in Whole Foods Markets and Natural Grocers.
2013
To help ALL pets live happier, healthier lives. “I and love and you” makes their mission official, guiding every decision at the company moving forward.
2014
Naked Essentials makes its way onto grocery shelves everywhere, making real, whole, healthy pet food available to all and raises the bar for premium pet food in stores.
2015
“I and love and you”, as a premium pet brand, catches the eyes of Amazon and Chewy and our mission of making “healthy food accessible to ALL pets” grows to new heights.
2018
“I and love and you” redefines what healthy means with the introduction of Lovingly Simple, a limited ingredient food good for pets with sensitivities or allergies.
Our Products
Our Products
Grain Free
No grains, no. Bad grains. Truth is, dogs or cats don’t need ‘em. All of I and Love and You food and treats are grain-free because 1) it most closely mimics a their ancestral diets and 2) it's more allergy-friendly. So we left out corn, wheat, rice, soy, and fillers like rice and white potatoes and instead added nutrient-rich, easier-to-digest carbs like lentils, garbanzo beans and sweet potatoes.
Made with Love
and natural, healthy, premium grain-free ingredients.
Skin and Coat
Hello, darlings, I am ready for my close-up! Omegas 3 + 6 from superfood ingredients like flaxseeds & fish oils can help enhance a soft coat and encourage healthy skin. Pretty neat, right? Suddenly, we’re just a little studio lighting and a couple of oscillating fans away from a fashion shoot.
Tummy Support
Tummy aches are a total bummer, so both our kibbles are packed with prebiotics and probiotics. They’re known to help digestion issues such as bad breath, rumbling tummies, loose stools, or gas. We’ll trade in some tummy troubles for tummy rubs, pls. Extra Rumbly Tummy? Try our NUDE FOOD which contains added digestive enzymes, too!
Nothing Weird
Every one of our products has been approved by our holistic veterinarian to include the optimal combination of complete, whole-food nutrition, freshness, and premium ingredients your pets will wag over. We create only the highest quality products because we LOVE keeping your pets healthy.
Follow the scent
Our grain free food and treats are formulated to include complete, whole-food nutrition that will keep your pets healthy in all stages of their lives.
Find our products in a store near you
FIND IN STORE
Find our products online
Where to Buy
Find our products in a store near you
Go fetch some food and treats from "I and love and you" at your local store! Our products are available only in the United States. Always call the retailer before leaving home to ensure they have your product in stock.
Find our products online
Where to Buy
Follow the scent
Shop Now
Follow the scent
Our grain free food and treats are formulated to include complete, whole-food nutrition that will keep your pets healthy in all stages of their lives.
Find our products in a store near you
Go fetch some food and treats from "I and love and you" at your local store! Our products are available only in the United States. Always call the retailer before leaving home to ensure they have your product in stock.