The Story of us

The best love is the best food, and the best food should be available to ALL furry friends. Small and large, purebred and mixed, stray and rescue. We celebrate the incredible bond between human and pet. It’s why we’re called “I and love and you”. We get it.  We are pet parents too—the type who match outfits with them, give them social media accounts, talk in their voices and bring their personalities to life, give up our beds to them, and stay home on Friday nights with them. Because love.
 
We started small, in a pet food store in Boulder, Colorado, creating raw food for pets before real, whole, healthy pet food was a thing. We quickly recognized that there were people like us everywhere, who wanted better food with real meat and real ingredients. Food our pets were meant to eat, and deserve to eat. So it became our passion to make truly high quality pet food accessible for all. We’re still independent and employee-owned, but our dream has grown into a mission: to help all pets live happier, healthier lives. Yeah, we’re obsessed; just living up to our name. It’s not crazy, it’s love.  It’s “I and love and you"

Gus

Security Guard

Supervisor: Jeremy

Don't let Gus' bark fool you. He is a lover that takes his security job a little too seriously. Fortunately, security breaches are at an all time low here in Boulder, so workdays for Gus consists more of testing ILY product samples and accepting belly rubs. When you visit, be sure to bring a pocket full of treats and he will let you right in. 

Rolling in the mud (with Gus)

Gus

Security Guard

Supervisor: Jeremy

Don't let Gus' bark fool you. He is a lover that takes his security job a little too seriously. Fortunately, security breaches are at an all time low here in Boulder, so workdays for Gus consists more of testing ILY product samples and accepting belly rubs. When you visit, be sure to bring a pocket full of treats and he will let you right in. 

Rolling in the mud (with Gus)

Gus

Security Guard

Supervisor: Jeremy

Don't let Gus' bark fool you. He is a lover that takes his security job a little too seriously. Fortunately, security breaches are at an all time low here in Boulder, so workdays for Gus consists more of testing ILY product samples and accepting belly rubs. When you visit, be sure to bring a pocket full of treats and he will let you right in. 

Listen to Rolling in the mud (with Gus)

Penny

Arf Director

Supervisor: Stacey

When you are the Arf Director at a 5-star rated pet food brand, there is a lot (of kibble) on your plate. Her day to day demands for a walk are sometimes seen as passive aggressive as she stares into your soul, but this good girl deserves it. On the weekends, she is a fitness nut, constantly working to maintain her seriously fluffy abs.

The secret to seriously fluffy abs (with Penny)

Penny

Arf Director

Supervisor: Stacey

When you are the Arf Director at a 5-star rated pet food brand, there is a lot (of kibble) on your plate. Her day to day demands for a walk are sometimes seen as passive aggressive as she stares into your soul, but this good girl deserves it. On the weekends, she is a fitness nut, constantly working to maintain her seriously fluffy abs.

The secret to seriously fluffy abs (with Penny)

Penny

Arf Director

Supervisor: Stacey

When you are the Arf Director at a 5-star rated pet food brand, there is a lot (of kibble) on your plate. Her day to day demands for a walk are sometimes seen as passive aggressive as she stares into your soul, but this good girl deserves it. On the weekends, she is a fitness nut, constantly working to maintain her seriously fluffy abs.

Listen to The secret to seriously fluffy abs (with Penny)

Desdemona

Official Time Keeper

Supervisor: Joe

Desi's X-Men power is that she has a perfect internal clock and always knows what time it is. However, she really only uses her superpower between 4:45-5PM, when she starts to whine and alerts the office that IT'S TIME TO GO! She truly cares about office morale. After all, working late equates to going on fewer walks!

Hittin' The Clubs with Desi

Desdemona

Official Time Keeper

Supervisor: Joe

Desi's X-Men power is that she has a perfect internal clock and always knows what time it is. However, she really only uses her superpower between 4:45-5PM, when she starts to whine and alerts the office that IT'S TIME TO GO! She truly cares about office morale. After all, working late equates to going on fewer walks!

Hittin' The Clubs with Desi

Desdemona

Official Time Keeper

Supervisor: Joe

Desi's X-Men power is that she has a perfect internal clock and always knows what time it is. However, she really only uses her superpower between 4:45-5PM, when she starts to whine and alerts the office that IT'S TIME TO GO! She truly cares about office morale. After all, working late equates to going on fewer walks!

Listen to Hittin' The Clubs with Desi

Henry

Custodian

Supervisor: Joe

Henry is the custodian at the "I and love and you" offices, or as he would put it, "Master of the Custodial Arts". The guy just never stops sweeping that tail back and forth. While you could say his consistency is top-notch, his coverage has been spotty. The cleanest areas of the office seem to be around the desks of employees with the most treats.

Henry's Hound Dog Blues

Henry

Custodian

Supervisor: Joe

Henry is the custodian at the "I and love and you" offices, or as he would put it, "Master of the Custodial Arts". The guy just never stops sweeping that tail back and forth. While you could say his consistency is top-notch, his coverage has been spotty. The cleanest areas of the office seem to be around the desks of employees with the most treats.

Henry's Hound Dog Blues

Henry

Custodian

Supervisor: Joe

Henry is the custodian at the "I and love and you" offices, or as he would put it, "Master of the Custodial Arts". The guy just never stops sweeping that tail back and forth. While you could say his consistency is top-notch, his coverage has been spotty. The cleanest areas of the office seem to be around the desks of employees with the most treats.

Listen to Henry's Hound Dog Blues

Max

Recycling Master

Supervisor: Lindsay

We are from eco-friendly Boulder, and no one is more proud of that than Max. He is known to humbly brag about the red worms in his compost pile, the kale salad he is making for the potluck, and the immaculate organization of his recycling bins. He is the Recycling Master, and is watching while your print that entire Powerpoint deck...

Max's Short List

Max

Recycling Master

Supervisor: Lindsay

We are from eco-friendly Boulder, and no one is more proud of that than Max. He is known to humbly brag about the red worms in his compost pile, the kale salad he is making for the potluck, and the immaculate organization of his recycling bins. He is the Recycling Master, and is watching while your print that entire Powerpoint deck...

Max's Short List

Max

Recycling Master

Supervisor: Lindsay

We are from eco-friendly Boulder, and no one is more proud of that than Max. He is known to humbly brag about the red worms in his compost pile, the kale salad he is making for the potluck, and the immaculate organization of his recycling bins. He is the Recycling Master, and is watching while your print that entire Powerpoint deck...

Listen to Max's Short List

Kitza

Keyboard Warmer

Supervisor: Aubre

There's nothing worse than setting your fingers down on a cold keyboard on a frigid Colorado morning, which is why "I and love and you" employs a full-time keyboard warmer. Kitza makes his way around the office keeping every QWERTY warmed. He is also happy to hit Reply All and Vsd'kDoiasOdhi;oi SEND AN EMAIL TO THE WHOLE COMPANY.

Cuddlez with Kitza

Kitza

Keyboard Warmer

Supervisor: Aubre

There's nothing worse than setting your fingers down on a cold keyboard on a frigid Colorado morning, which is why "I and love and you" employs a full-time keyboard warmer. Kitza makes his way around the office keeping every QWERTY warmed. He is also happy to hit Reply All and Vsd'kDoiasOdhi;oi SEND AN EMAIL TO THE WHOLE COMPANY.

Cuddlez with Kitza

Kitza

Keyboard Warmer

Supervisor: Aubre

There's nothing worse than setting your fingers down on a cold keyboard on a frigid Colorado morning, which is why "I and love and you" employs a full-time keyboard warmer. Kitza makes his way around the office keeping every QWERTY warmed. He is also happy to hit Reply All and Vsd'kDoiasOdhi;oi SEND AN EMAIL TO THE WHOLE COMPANY.

Listen to Cuddlez with Kitza

Ruby

After-Hours Security

Supervisor: Aubre

The "I and love and you" office is a wild time, and most employees love that. Not our introverted Ruby though. She has found the perfect position within the company as After-Hours Security, making sure squirrels don't steal kibble. Between intrusions, you will find her in the blue glow of a computer screen watching re-runs of The Office.

Solitude with Attitude

Ruby

After-Hours Security

Supervisor: Aubre

The "I and love and you" office is a wild time, and most employees love that. Not our introverted Ruby though. She has found the perfect position within the company as After-Hours Security, making sure squirrels don't steal kibble. Between intrusions, you will find her in the blue glow of a computer screen watching re-runs of The Office.

Solitude with Attitude

Ruby

After-Hours Security

Supervisor: Aubre

The "I and love and you" office is a wild time, and most employees love that. Not our introverted Ruby though. She has found the perfect position within the company as After-Hours Security, making sure squirrels don't steal kibble. Between intrusions, you will find her in the blue glow of a computer screen watching re-runs of The Office.

Listen to Solitude with Attitude

Kinley

Office Greeter

Supervisor: Landin

When our CEO first met Kinley, she was working as a greeter at a superstore in Broomfield. Her blue vest was adorned with countless accolade badges including Employee of the Month. He offered her a job on the spot. Making guests feel welcome at the "I and love and you" is a top priority, so when we met Kinley, we made her a part of the team.

Welcome to Kinley's

Kinley

Office Greeter

Supervisor: Landin

When our CEO first met Kinley, she was working as a greeter at a superstore in Broomfield. Her blue vest was adorned with countless accolade badges including Employee of the Month. He offered her a job on the spot. Making guests feel welcome at the "I and love and you" is a top priority, so when we met Kinley, we made her a part of the team.

Welcome to Kinley's

Kinley

Office Greeter

Supervisor: Landin

When our CEO first met Kinley, she was working as a greeter at a superstore in Broomfield. Her blue vest was adorned with countless accolade badges including Employee of the Month. He offered her a job on the spot. Making guests feel welcome at the "I and love and you" is a top priority, so when we met Kinley, we made her a part of the team.

Listen to Welcome to Kinley's

Sandie

Retired (but never left)

Supervisor: Charlie

"My 9-5 is your vacation" is what you will often hear Sandie gloating. When your daily office life involves testing 5-star rated kibble and the latest treats, it's a tough gig to leave. We get it. No one wants to move on from their job at "I and love and you". That's why Sandie continues to show up daily even though she retired in 2014.

Sandie's Siesta Vibes

Sandie

Retired (but never left)

Supervisor: Charlie

"My 9-5 is your vacation" is what you will often hear Sandie gloating. When your daily office life involves testing 5-star rated kibble and the latest treats, it's a tough gig to leave. We get it. No one wants to move on from their job at "I and love and you". That's why Sandie continues to show up daily even though she retired in 2014.

Sandie's Siesta Vibes

Sandie

Retired (but never left)

Supervisor: Charlie

"My 9-5 is your vacation" is what you will often hear Sandie gloating. When your daily office life involves testing 5-star rated kibble and the latest treats, it's a tough gig to leave. We get it. No one wants to move on from their job at "I and love and you". That's why Sandie continues to show up daily even though she retired in 2014.

Listen to Sandie's Siesta Vibes

Our Products

Our Products

Grain Free

No grains, no. Bad grains. Truth is, dogs or cats don’t need ‘em. All of I and Love and You food and treats are grain-free because 1) it most closely mimics a their ancestral diets and 2) it's more allergy-friendly. So we left out corn, wheat, rice, soy, and fillers like rice and white potatoes and instead added nutrient-rich, easier-to-digest carbs like lentils, garbanzo beans and sweet potatoes.


Made with Love
and natural, healthy, premium grain-free ingredients.

Skin and Coat

Hello, darlings, I am ready for my close-up! Omegas 3 + 6 from superfood ingredients like flaxseeds & fish oils can help enhance a soft coat and encourage healthy skin. Pretty neat, right? Suddenly, we’re just a little studio lighting and a couple of oscillating fans away from a fashion shoot.

Tummy Support

Tummy aches are a total bummer, so both our kibbles are packed with HAPPY TUMMEEZ™ prebiotics and probiotics. They’re known to help digestion issues such as bad breath, rumbling tummies, loose stools, or gas. We’ll trade in some tummy troubles for tummy rubs, pls. Extra Rumbly Tummy? Try our NUDE FOOD which contains added digestive enzymes, too!

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Nothing Weird

Every one of our products has been approved by our holistic veterinarian to include the optimal combination of complete, whole-food nutrition, freshness, and premium ingredients your pets will wag over. We create only the highest quality products because we LOVE keeping your pets healthy.

Big News. Big. Huge.

Dog Food Advisor gave our Naked Essentials™ Dog Food FIVE STARS.

Dog Food Advisor is an independent dog food industry watchdog (yep, we said it).
They are obsessive in identifying and rating the best and safest dog foods on the market.

Why Our Kibble