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The Story of us

The best love is the best food, and the best food should be available to ALL furry friends. Small and large, purebred and mixed, stray and rescue. We celebrate the incredible bond between human and pet. It’s why we’re called “I and love and you”. We get it.  We are pet parents too—the type who match outfits with them, give them social media accounts, talk in their voices and bring their personalities to life, give up our beds to them, and stay home on Friday nights with them. Because love.
We started small, in a pet food store in Boulder, Colorado, creating raw food for pets before real, whole, healthy pet food was a thing. We quickly recognized that there were people like us everywhere, who wanted better food with real meat and real ingredients. Food our pets were meant to eat, and deserve to eat. So it became our passion to make truly high quality pet food accessible for all. We’re still independent and employee-owned, but our dream has grown into a mission: to help all pets live happier, healthier lives. Yeah, we’re obsessed; just living up to our name. It’s not crazy, it’s love.  It’s “I and love and you"

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Our Products

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Our Products


Grain Free

No grains, no. Bad grains. Truth is, dogs or cats don’t need ‘em. All of I and Love and You food and treats are grain-free because 1) it most closely mimics a their ancestral diets and 2) it's more allergy-friendly. So we left out corn, wheat, rice, soy, and fillers like rice and white potatoes and instead added nutrient-rich, easier-to-digest carbs like lentils, garbanzo beans and sweet potatoes.

Made with Love
and natural, healthy, premium grain-free ingredients.

I And Love And You Pet Food Healthy Skin

Skin and Coat

Hello, darlings, I am ready for my close-up! Omegas 3 + 6 from superfood ingredients like flaxseeds & fish oils can help enhance a soft coat and encourage healthy skin. Pretty neat, right? Suddenly, we’re just a little studio lighting and a couple of oscillating fans away from a fashion shoot.

I And Love And You Pet Food Healthy Tummies

Tummy Support

Tummy aches are a total bummer, so both our kibbles are packed with prebiotics and probiotics. They’re known to help digestion issues such as bad breath, rumbling tummies, loose stools, or gas. We’ll trade in some tummy troubles for tummy rubs, pls. Extra Rumbly Tummy? Try our NUDE FOOD which contains added digestive enzymes, too!

I And Love And You Pet Food Nothing Weird

Nothing Weird

Every one of our products has been approved by our holistic veterinarian to include the optimal combination of complete, whole-food nutrition, freshness, and premium ingredients your pets will wag over. We create only the highest quality products because we LOVE keeping your pets healthy.