Why Our Kibble

Why Our Kibble

COMPARE NAKED ESSENTIALS™ TO LEADING BRANDS

We know you've got a lot of choices when it comes to pet food. We're *probably* a little biased, but we think our grain-free, filler-free food with HAPPY TUMMEEZ™ digestive support is the best on the shelf! But you don't have to take our word for it —compare NAKED ESSENTIALS™ against leading brands and get $5 off, making the switch even easier.

It's Always Love First

We create only the highest quality products because we love keeping your pets healthy. Our products are formulated to include the optimal combination of complete, whole-food nutrition, freshness, and premium ingredients that you and your pets will love.


Benefit Blue Buffalo Life Protection Rachel Ray Zero Grain Purina Beyond Grain Free Dogswell
Nutrisca
5 Star Rating on Dog Food Advisor
First 3 ingredients meat or poultry sourced
Pre & probiotics for digestive health
Omegas 3 & 6, Fatty acids for skin & coat Omega 6 Only
No corn, wheat, soy, or rice
No artificial flavors, colors, or preservatives
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IT'S ALWAYS LOVE FIRST

We create only the highest quality products because we love keeping your pets healthy. Our products are formulated to include the optimal combination of complete, whole-food nutrition, freshness, and premium ingredients that you and your pets will love.

Big News. Big. Huge.

Dog Food Advisor gave our Naked Essentials™ Dog Food FIVE STARS.

A five star rating is about as elusive as a Bigfoot sighting, so you better believe we called our moms so they can brag about us on Facebook. All our kibbles now boast five stars -- and you can pick up a bag online or in-store so your own furry friend can see why we deserve a big shiny trophy. Or at the very least, a bedazzled baseball hat.

Read Review

Grain Free

No grains, no. Bad grains. Truth is, dogs or cats don’t need ‘em. All of I and Love and You food and treats are grain-free because 1) it most closely mimics a their ancestral diets and 2) it's more allergy-friendly. So we left out corn, wheat, rice, soy, and fillers like rice and white potatoes and instead added nutrient-rich, easier-to-digest carbs like lentils, garbanzo beans and sweet potatoes.

Made with Love
and natural, healthy, premium grain-free ingredients.

Skin and Coat

Hello, darlings, I am ready for my close-up! Omegas 3 + 6 from superfood ingredients like flaxseeds & fish oils can help enhance a soft coat and encourage healthy skin. Pretty neat, right? Suddenly, we’re just a little studio lighting and a couple of oscillating fans away from a fashion shoot.

Tummy Support

Tummy aches are a total bummer, so both our kibbles are packed with HAPPY TUMMEEZ™ prebiotics and probiotics. They’re known to help digestion issues such as bad breath, rumbling tummies, loose stools, or gas. We’ll trade in some tummy troubles for tummy rubs, pls. Extra Rumbly Tummy? Try our NUDE FOOD which contains added digestive enzymes, too!

Nothing Weird

Every one of our products has been approved by our holistic veterinarian to include the optimal combination of complete, whole-food nutrition, freshness, and premium ingredients your pets will wag over. We create only the highest quality products because we LOVE keeping your pets healthy.

Our Kibble

Our Kibble

Naked Essentials™

No corn, wheat, soy, or rice… and nothing scary. Naked Essentials™ is grain- free dog kibble, packed with real meat and HAPPY TUMMEEZ™ prebiotics and probiotics to help digestion

Lovingly Simple™

For dogs with sensitive stomachs, this limited ingredient kibble offers high-protein while avoiding many known dog food allergens like poultry and beef.

Nude Food™

High protein, grain free, with HAPPY TUMMEEZ™ PLUS digestive enzymes, prebiotics and probiotics. Your dog just might ignore the whole elbows-on-the-table rule when you call him over for dinner.