Naked Essentials™ Kibble

Lamb + Bison

Dog Kibble - Naked Essentials - Lamb + Bison is rated 5.0 out of 5 by 42.
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Dogs know pants are overrated, and that's why they love our 5 star rated Naked Essentials kibble. Grains? Fillers? Artificial anything? No way. More like real meat as the first ingredient and our Happy Tummeez Prebiotics + Probiotics to keep your dog feeling just right. Bonus? It's on shelves in grocery stores for your convenience, so you can stock up on human snacks and invite us over for a game of Bark-o Polo.

Available Sizes

4 lb

11 lb

23 lb

Product Benefits

No Fillers or By-Product Meals
For all stages of life
Real meat first ingredient
Grain Free, free of corn, wheat, soy + rice
No Artificial Preservatives, Flavors, or Colors
Made in the USA


lamb, chicken meal, turkey meal, lentils, chickpeas, chicken fat (preserved with mixed tocopherols), dried sweet potato, dried beet pulp, pea protein, pea starch, bison, natural flavors, whole ground flaxseed, potassium chloride, salt, fish oil, dried chicory root, choline chloride, dried carrots, dried celery, calcium carbonate, dried Lactobacillus acidophilus fermentation product, dried Lactobacillus casei fermentation product, dried Bifidobacterium thermophilum fermentation product, dried Enterococcus faecium fermentation product, Vitamin E supplement, dried beets, dried parsley, zinc sulfate, dried lettuce, iron amino acid chelate, dried watercress, ferrous sulfate, zinc amino acid chelate, niacin supplement, dried spinach, manganese amino acid chelate, copper sulfate, thiamine mononitrate, d-calcium pantothenate, Vitamin A supplement, manganous oxide, sodium selenite, pyridoxine hydrochloride, copper amino acid chelate, riboflavin supplement, Vitamin D3 supplement, biotin, calcium iodate, Vitamin B12 supplement, folic acid.

Guaranteed Analysis

crude protein, Min 30.0%
crude fat, Min 15.0%
crude fiber, Max 4.5%
moisture, Max 12.0%
vitamin E, Min 100 Iu/Kg
omega 6 fatty acids, Min* 2.5%
omega 3 fatty acids, Min* 0.65%

CALORIE CONTENT (CALCULATED) 3,470 Kcal/Kg; 360 Kcal/Cup

Daily Feeding Guide

Up to 5 lbs

3/4 Cup

6-10 lbs

3/4 to 1 1/4 Cup

11-20 lbs

1 1/4 to 2 Cups

21-30 lbs

2 to 2 1/2 Cups

31-40 lbs

2 1/2 to 3 1/4 cups

41-60 lbs

3 1/4 to 4 1/2 Cups

61-80 lbs

4 1/2 to 5 1/2 Cups

81-100 lbs

5 1/2 to 6 1/2 Cups

Puppies and pregnant or nursing mothers should eat a little more.

Senior dogs and overweight dogs should eat a little less.

Keep fresh water available at all times.

Switching your dog's food is easy.

It's important to introduce the new food into your pet's diet gradually. To ensure a happy tummy, we recommend transitioning your pet to “I and love and you” using this easy 10 day schedule.

Current Food"I and love and you"
Day 1–3
"I and love and you"
Day 4–6
"I and love and you"
Day 7–8
"I and love and you"
Day 9–10
"I and love and you"


Rated 5 out of 5 by from So much better! I took in a senior doxie with chronic skin issues, stomach troubles, and ear infections. The vet got him on meds, I was bathing him twice a week and I got him on some good food. I was using your brand but had not settled on it until...I bought another "grain free" brand that was on sale and it caused his hair to start falling out and his skin to erupt in bumps after just a couple of days! I immediately switched back to yours and have not changed since. He has not had any break outs or ear infections in over a year. I recommend you to strangers at Kroger. I hope you can expand your distribution to more stores. Thank you, thank you, thank you! IandLoveandYou - We love you back!
Date published: 2017-04-28
Rated 5 out of 5 by from I Love this Dog Kibble!! We adopted our dog Gracie Mae at 3 months old. Being a baby pup, we did not know down the road that she had terrible digestion and stomach issues. She just would not eat. We tried all different types of food, canned and dry, but she did not go to her bowl and eat. Most days, the food just sat there. On a grocery expedition, I walked down the dog food aisle and saw Naked Essentials. After reading the ingredients and reviews, we decided to give it a try. So glad we did. Gracie went over to her bowl, sniffed and before long, was crunching away!! Thank you for I and Love and You- Lamb + Bison. All of Gracie Mae's stomach and digestion issues have gone away, and we even add in some of the canned food as well.
Date published: 2017-05-03
Rated 5 out of 5 by from Pups love it & stopped all the upset bellies I have a Shih-tzu that does not do well with many dog food brands, so for a few years I cooked fresh pup meals. This is the first pup food he has ever been on that he loves and does not have belly issues or throwing up at all anymore. I did transition him over slowly and both pups have been off all home cooked food for 6 months now. This brand Really is a great product. Only one store in the Houston, TX area to find it right now, at Kroger. I did share about the brand with a few pet supply stores I know people at, Hope they get in more locations.
Date published: 2017-04-28
Rated 5 out of 5 by from Pupper approved My dog was eating Pedigree for a year or more, but decided to stop eating her food once I introduced her to this brand all because of a sample I received in the mail. I thought at first that she wasn't as hungry like before and would eat either way when I wasn't around, but I began noticing how irregular she became when it came down to pooping. I decided to buy the 4lb bag to test it and lo and behold she ate it like there was no tomorrow. Guess her food protesting worked. Plus, her potty habits are regular now if anything way better than before.
Date published: 2017-06-20
Rated 5 out of 5 by from Perfect for sensitive stomachs! I've had my chihuahua for 3 years and she can eat anything. We then got a Australian Shepard mix and were quick to learn that she has a very sensitive stomach. We tried several different foods (slowly adjusting so we did it healthily) and none worked. We found this on and it is the only food that she loves and doesn't upset her tummy! We have been using this ever since and love it!
Date published: 2017-04-19
Rated 5 out of 5 by from Ono ! That's Delicious in Hawaiian After reading the list of ingredients in the dog food, thought I'd give it a try. Both Goldens loved it. They showed the same kind of excitement as if it were a dog treat. There's no doubt "I and love and you" dog food provides my 2 buddies with a healthy and delicious meal. BTW I appreciate the coupons provided.
Date published: 2017-04-18
Rated 5 out of 5 by from Just Wonderful! Our Pug Pete has been eating the naked essentials dry dog food since June of last year, and he loves it! Also, we have saw a VERY significant change in the overall appearance and texture of his coat - its like silk now! The fact that it is grain free is definitely a must, and has helped his skin tremendously. Pete also enjoys the Cluckin' Good Stew wet food, and we will not be switching brands ever if we can help it! Thanks so much for such an affordable and wonderful product for my little pal Pete!!
Date published: 2017-04-18
Rated 5 out of 5 by from Awesome! My 15 year old Chihuahua, Daisy, has a history of GI problems. On her old food it was a few times a month she'd have these issues. On I and Love and You, she'll have an issue maybe once a month or not at all, and nowhere near as bad as it used to be! We love it!
Date published: 2017-04-17
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  • bvseo_bulk, prod_bvrr, vn_bulk_1.0.0-hotfix-1
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_42
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