Naked Essentials™

Lamb + Bison

Dog Kibble - Naked Essentials - Lamb + Bison is rated 5.0 out of 5 by 45.
  • y_2017, m_10, d_19, h_1
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.3
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_45
  • loc_en_US, sid_F04080, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_iandloveandyou
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getAggregateRating, 47.29ms

Dogs know pants are overrated, and that's why they love our 5 star rated Naked Essentials kibble. Grains? Fillers? Artificial anything? No way. More like real meat as the first ingredient and our Happy Tummeez Prebiotics + Probiotics to keep your dog feeling just right. Bonus? It's on shelves in grocery stores for your convenience, so you can stock up on human snacks and invite us over for a game of Bark-o Polo.

Available Sizes

4 lb

11 lb

23 lb

Product Benefits

No Fillers or By-Product Meals
For all stages of life
Real meat first ingredient
Grain Free, free of corn, wheat, soy + rice
No Artificial Preservatives, Flavors, or Colors
Made in the USA


lamb, chicken meal, turkey meal, lentils, chickpeas, chicken fat (preserved with mixed tocopherols), dried sweet potato, dried beet pulp, pea protein, pea starch, bison, natural flavors, whole ground flaxseed, potassium chloride, salt, fish oil, dried chicory root, choline chloride, dried carrots, dried celery, calcium carbonate, dried Lactobacillus acidophilus fermentation product, dried Lactobacillus casei fermentation product, dried Bifidobacterium thermophilum fermentation product, dried Enterococcus faecium fermentation product, Vitamin E supplement, dried beets, dried parsley, zinc sulfate, dried lettuce, iron amino acid chelate, dried watercress, ferrous sulfate, zinc amino acid chelate, niacin supplement, dried spinach, manganese amino acid chelate, copper sulfate, thiamine mononitrate, d-calcium pantothenate, Vitamin A supplement, manganous oxide, sodium selenite, pyridoxine hydrochloride, copper amino acid chelate, riboflavin supplement, Vitamin D3 supplement, biotin, calcium iodate, Vitamin B12 supplement, folic acid.

Guaranteed Analysis

crude protein, Min 30.0%
crude fat, Min 15.0%
crude fiber, Max 4.5%
moisture, Max 12.0%
vitamin E, Min 100 Iu/Kg
omega 6 fatty acids, Min* 2.5%
omega 3 fatty acids, Min* 0.65%

CALORIE CONTENT (CALCULATED) 3,470 Kcal/Kg; 360 Kcal/Cup

Daily Feeding Guide

Up to 5 lbs

3/4 Cup

6-10 lbs

3/4 to 1 1/4 Cup

11-20 lbs

1 1/4 to 2 Cups

21-30 lbs

2 to 2 1/2 Cups

31-40 lbs

2 1/2 to 3 1/4 cups

41-60 lbs

3 1/4 to 4 1/2 Cups

61-80 lbs

4 1/2 to 5 1/2 Cups

81-100 lbs

5 1/2 to 6 1/2 Cups

Puppies and pregnant or nursing mothers should eat a little more.

Senior dogs and overweight dogs should eat a little less.

Keep fresh water available at all times.

Switching your dog's food is easy.

It's important to introduce the new food into your pet's diet gradually. To ensure a happy tummy, we recommend transitioning your pet to “I and love and you” using this easy 10 day schedule.

Current Food"I and love and you"
Day 1–3
"I and love and you"
Day 4–6
"I and love and you"
Day 7–8
"I and love and you"
Day 9–10
"I and love and you"


Rated 5 out of 5 by from So much better! I took in a senior doxie with chronic skin issues, stomach troubles, and ear infections. The vet got him on meds, I was bathing him twice a week and I got him on some good food. I was using your brand but had not settled on it until...I bought another "grain free" brand that was on sale and it caused his hair to start falling out and his skin to erupt in bumps after just a couple of days! I immediately switched back to yours and have not changed since. He has not had any break outs or ear infections in over a year. I recommend you to strangers at Kroger. I hope you can expand your distribution to more stores. Thank you, thank you, thank you! IandLoveandYou - We love you back!
Date published: 2017-04-28
Rated 5 out of 5 by from Pups love it & stopped all the upset bellies I have a Shih-tzu that does not do well with many dog food brands, so for a few years I cooked fresh pup meals. This is the first pup food he has ever been on that he loves and does not have belly issues or throwing up at all anymore. I did transition him over slowly and both pups have been off all home cooked food for 6 months now. This brand Really is a great product. Only one store in the Houston, TX area to find it right now, at Kroger. I did share about the brand with a few pet supply stores I know people at, Hope they get in more locations.
Date published: 2017-04-28
Rated 5 out of 5 by from Just Wonderful! Our Pug Pete has been eating the naked essentials dry dog food since June of last year, and he loves it! Also, we have saw a VERY significant change in the overall appearance and texture of his coat - its like silk now! The fact that it is grain free is definitely a must, and has helped his skin tremendously. Pete also enjoys the Cluckin' Good Stew wet food, and we will not be switching brands ever if we can help it! Thanks so much for such an affordable and wonderful product for my little pal Pete!!
Date published: 2017-04-18
Rated 5 out of 5 by from Finally! I rescued my pup at 5months old. He came to me a VERY picky and infrequent eater.over the past 2 years I have tried the finest to the worst of foods. After great expense we settled on blue buffalo which he would only eat with treats mixed in..until now!! I received a sample and he dove in..gad to refill!! He LOVES it and I feel so good feeding him such quality affordable food. Not only is your product outstanding your customer service team is amazing!!! Our search is over and he's on it for life! Thank you for giving us a great product that's good for our beloved furry family..and our wallets! HIGHLY reccomend
Date published: 2017-08-07
Rated 5 out of 5 by from I Love this Dog Kibble!! We adopted our dog Gracie Mae at 3 months old. Being a baby pup, we did not know down the road that she had terrible digestion and stomach issues. She just would not eat. We tried all different types of food, canned and dry, but she did not go to her bowl and eat. Most days, the food just sat there. On a grocery expedition, I walked down the dog food aisle and saw Naked Essentials. After reading the ingredients and reviews, we decided to give it a try. So glad we did. Gracie went over to her bowl, sniffed and before long, was crunching away!! Thank you for I and Love and You- Lamb + Bison. All of Gracie Mae's stomach and digestion issues have gone away, and we even add in some of the canned food as well.
Date published: 2017-05-03
Rated 5 out of 5 by from Great for a sensitive pup! We have a pit/cane corso/ boxer mix who has severe food sensitivities. I can't tell you how many brands we've been through just to get to I and love and you. Our pup hasn't had a single reaction while on this food and he seems to have a lot more energy since we made the switch. If your dog suffers from food allergies, I highly recommend this food!
Date published: 2017-05-26
Rated 4 out of 5 by from MY Dog loves' his Lamb the perfect food for a working collie dog, well a old dog having fun on a walk...
Date published: 2017-04-18
Rated 5 out of 5 by from The only brand I feed my dogs I've been feeding the lamb + bison to my dogs for over a year. I don't have to add anything to it to trick them into eating it. They have heathy coats, teeth and bright eyes. I feel good knowing I'm feeding them healthy food. I recently rescued a German shepherd who's coat was dull and suffered digestive issues. Two weeks later he's shiny and beautiful and pooping normal finally! My two toy poodles are pretty cute too!
Date published: 2017-07-31
  • y_2017, m_10, d_19, h_1
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.3
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_45
  • loc_en_US, sid_F04080, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_iandloveandyou
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getReviews, 35.32ms