Naked Essentials™

Lamb + Bison

Dog Kibble - Naked Essentials - Lamb + Bison is rated 4.9 out of 5 by 58.
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Dogs know pants are overrated, and that's why they love our 5 star rated Naked Essentials kibble. Grains? Fillers? Artificial anything? No way. More like real meat as the first ingredient and our Happy Tummeez Prebiotics + Probiotics to keep your dog feeling just right. Bonus? It's on shelves in grocery stores for your convenience, so you can stock up on human snacks and invite us over for a game of Bark-o Polo. currently only sells 11 lb & 4 lb bag
Check other retailers for 23 lb bag

$10.99Add to cart

$24.99Add to cart

Available Sizes

4 lb

11 lb

23 lb

Product Benefits

No Fillers or By-Product Meals
For all stages of life
Real meat first ingredient
Grain Free, free of corn, wheat, soy + rice
No Artificial Preservatives, Flavors, or Colors
Made in the USA


lamb, chicken meal, turkey meal, lentils, chickpeas, sweet potatoes, peas, chicken fat (preserved with mixed tocopherols), pea starch, dried beet pulp (sugar removed), flaxseed, bison, potassium chloride, fish oil, chickory root, dried carrots, dried celery, dried beets, parsley, dried lettuce, dried water crest, dried spinach, minerals (zinc proteinate, iron proteinate, copper proteinate, manganese proteinate, cobalt proteinate, sodium selenite.) vitamins (choline chloride, Vitamin A supplement, Vitamin D3 supplement, Vitamin E supplement, niacin, d-calcium pantothenate, pyridoxine hydrochloride (source of Vitamin B6), thiamine mononitrate, riboflavin supplement, folic acid, Vitamin B12 supplement.) Lactobacillus casei fermentation product dehydrated , Lactobacillus acidophilus fermentation product dehydrated, Bifidobacterium thermophilum fermentation product dehydrated, entercoccus faecium fermentation product dehydrated.

Guaranteed Analysis

crude protein, Min 30.0%
crude fat, Min 15.0%
crude fiber, Max 4.5%
moisture, Max 12.0%
omega 6 fatty acids, Min* 2.5%
omega 3 fatty acids, Min* 0.65%
zinc, Min 225 Mg/Kg
vitamin A, Min 5,000 Iu/Kg
vitamin E, Min 100 Iu/Kg
Total Live & Active Cultures* (Lactobacillus acidophilus, Bifidobacterium lactis, Lactobacillus reuteri): 220,000,000 CFU/kg Minimum

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profile

CALORIE CONTENT (CALCULATED) 3,470 Kcal/Kg; 360 Kcal/Cup

Daily Feeding Guide

Up to 5 lbs

3/4 Cup

6-10 lbs

3/4 to 1 1/4 Cup

11-20 lbs

1 1/4 to 2 Cups

21-30 lbs

2 to 2 1/2 Cups

31-40 lbs

2 1/2 to 3 1/4 cups

41-60 lbs

3 1/4 to 4 1/2 Cups

61-80 lbs

4 1/2 to 5 1/2 Cups

81-100 lbs

5 1/2 to 6 1/2 Cups

Puppies and pregnant or nursing mothers should eat a little more.

Senior dogs and overweight dogs should eat a little less.

Keep fresh water available at all times.

Switching your dog's food is easy.

It's important to introduce the new food into your pet's diet gradually. To ensure a happy tummy, we recommend transitioning your pet to “I and love and you” using this easy 10 day schedule.

Current Food"I and love and you"
Day 1–3
"I and love and you"
Day 4–6
"I and love and you"
Day 7–8
"I and love and you"
Day 9–10
"I and love and you"


Rated 5 out of 5 by from So much better! I took in a senior doxie with chronic skin issues, stomach troubles, and ear infections. The vet got him on meds, I was bathing him twice a week and I got him on some good food. I was using your brand but had not settled on it until...I bought another "grain free" brand that was on sale and it caused his hair to start falling out and his skin to erupt in bumps after just a couple of days! I immediately switched back to yours and have not changed since. He has not had any break outs or ear infections in over a year. I recommend you to strangers at Kroger. I hope you can expand your distribution to more stores. Thank you, thank you, thank you! IandLoveandYou - We love you back!
Date published: 2017-04-28
Rated 5 out of 5 by from Picky Eater I was lucky enough to have received a free sample of this in the mail, now mind you, I have a very picky eater. My fur baby will not eat anything, I’ve bought so many different kinds of doggy food and he will hardly touch anything. I bought him GravyTrain, Kibbles N’ Bits... nothing. I’ve even tried pouring milk into the food so it’ll get nice and soggy for him. Barely touched it, but when I placed the pack of the Naked Essentials- Lamb+ Bison in front of him he went crazy! He absolutely loved it. He ate every single bite, and didn’t hesitate to lick the bowl clean. So glad the sample came with a coupon I’ll be purchasing in the future.
Date published: 2017-11-03
Rated 5 out of 5 by from Pups love it & stopped all the upset bellies I have a Shih-tzu that does not do well with many dog food brands, so for a few years I cooked fresh pup meals. This is the first pup food he has ever been on that he loves and does not have belly issues or throwing up at all anymore. I did transition him over slowly and both pups have been off all home cooked food for 6 months now. This brand Really is a great product. Only one store in the Houston, TX area to find it right now, at Kroger. I did share about the brand with a few pet supply stores I know people at, Hope they get in more locations.
Date published: 2017-04-28
Rated 5 out of 5 by from Just Wonderful! Our Pug Pete has been eating the naked essentials dry dog food since June of last year, and he loves it! Also, we have saw a VERY significant change in the overall appearance and texture of his coat - its like silk now! The fact that it is grain free is definitely a must, and has helped his skin tremendously. Pete also enjoys the Cluckin' Good Stew wet food, and we will not be switching brands ever if we can help it! Thanks so much for such an affordable and wonderful product for my little pal Pete!!
Date published: 2017-04-18
Rated 5 out of 5 by from Finally! I rescued my pup at 5months old. He came to me a VERY picky and infrequent eater.over the past 2 years I have tried the finest to the worst of foods. After great expense we settled on blue buffalo which he would only eat with treats mixed in..until now!! I received a sample and he dove in..gad to refill!! He LOVES it and I feel so good feeding him such quality affordable food. Not only is your product outstanding your customer service team is amazing!!! Our search is over and he's on it for life! Thank you for giving us a great product that's good for our beloved furry family..and our wallets! HIGHLY reccomend
Date published: 2017-08-07
Rated 5 out of 5 by from Perfect for sensitive stomachs! I've had my chihuahua for 3 years and she can eat anything. We then got a Australian Shepard mix and were quick to learn that she has a very sensitive stomach. We tried several different foods (slowly adjusting so we did it healthily) and none worked. We found this on and it is the only food that she loves and doesn't upset her tummy! We have been using this ever since and love it!
Date published: 2017-04-19
Rated 5 out of 5 by from I Love this Dog Kibble!! We adopted our dog Gracie Mae at 3 months old. Being a baby pup, we did not know down the road that she had terrible digestion and stomach issues. She just would not eat. We tried all different types of food, canned and dry, but she did not go to her bowl and eat. Most days, the food just sat there. On a grocery expedition, I walked down the dog food aisle and saw Naked Essentials. After reading the ingredients and reviews, we decided to give it a try. So glad we did. Gracie went over to her bowl, sniffed and before long, was crunching away!! Thank you for I and Love and You- Lamb + Bison. All of Gracie Mae's stomach and digestion issues have gone away, and we even add in some of the canned food as well.
Date published: 2017-05-03
Rated 5 out of 5 by from Great for a sensitive pup! We have a pit/cane corso/ boxer mix who has severe food sensitivities. I can't tell you how many brands we've been through just to get to I and love and you. Our pup hasn't had a single reaction while on this food and he seems to have a lot more energy since we made the switch. If your dog suffers from food allergies, I highly recommend this food!
Date published: 2017-05-26
  • y_2018, m_2, d_19, h_7
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.7
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_58
  • loc_en_US, sid_F04080, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_iandloveandyou
  • bvseo_sdk, p_sdk, 3.2.0
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